Fans cheer on Appalachian’s Mountaineers football team in the university’s Kidd Brewer Stadium as the Pepsi logo is displayed across an electronic banner. PepsiCo Inc. won pouring rights at Appalachian through a competitive bidding process in which Appalachian Athletics partnered closely with Auxiliary Services. The contract includes the exclusive right for PepsiCo to sell its product at Kidd Brewer Stadium, as well as in campus vending machines and dining halls. Additionally, the contract specifies the majority of product sold in campus convenience stores will be PepsiCo brands. Convenience stores are allowed to sell up to 10 percent competitor products. Photo by Marie Freeman
BOONE, N.C. — While one expects tough competition during sporting events at Appalachian State University, the competition for pouring rights in the university’s concessions stands, campus dining facilities and vending machines is equally tough.
It is difficult to find a Coke on campus not because of a preference for one cola over another, but because PepsiCo Inc. has won a competitive bidding process — one in which Appalachian Athletics partnered closely with the university’s Auxiliary Services — for pouring rights at Appalachian.
“We are extremely thankful to be continuing our partnership with Pepsi,” Appalachian Director of Athletics Doug Gillin said. “Pepsi has elevated their support of the university, Athletics department and the communities we serve. As App State’s brand has continued its growth throughout the Southeast and nationally, Pepsi has been a valued partner.”
Auxiliary Services Director John Eckman said the contract, which Auxiliary Services manages on behalf of the university, includes the exclusive right for PepsiCo to sell its product at Kidd Brewer Stadium, as well as in campus vending machines and dining halls. Additionally, the contract specifies the majority of product sold in campus convenience stores will be PepsiCo brands. Convenience stores are allowed to sell up to 10 percent competitor products.
Eckman said PepsiCo won for “having the most competitive proposal.” The contract is for five years with the possibility of a five-year extension.
According to David Venable, assistant director of Appalachian State University’s Auxiliary Services, Appalachian’s vending operation sells approximately 800,000 bottled drinks per year. Photo submitted
In support of the university’s sustainability initiatives, the contract requires PepsiCo to provide compostable paper cups for use in campus food facilities — a big deal, considering the campus used approximately 625,000 noncompostable cups last year, according to David Venable, assistant director of auxiliary services.
Jen Maxwell, sustainability program manager at Appalachian, echoed the importance of this exchange. “One of the most important aspects of our Zero Waste commitment is the ability to be thoughtful about our purchasing to create a more sustainable resource management system,” she said. “The transition to compostable cups allows us to continue to expand our composting efforts campuswide and close the loop by utilizing the compost in landscaping efforts.”
Venable said it is anticipated PepsiCo will provide over $3 million in product sales this year. He said Food Services sells approximately 45,000 gallons of fountain drinks and 200,000 bottled drinks per year in the dining halls; Appalachian’s vending operation sells approximately 800,000 bottled drinks per year; and campus convenience stores sell around 750,000 bottled drinks per year.
Venable said all PepsiCo product comes through the company’s distribution center in Deep Gap.
About Mountaineer Athletics
More than 450 student-athletes compete in 20 NCAA Division I varsity sports at Appalachian State University, 10 for men and 10 for women. Appalachian was a dominant force in the Southern Conference for more than 40 years before joining the Sun Belt Conference in July 2014 — one of 10 conferences that are members of the Division I Football Bowl Subdivision (FBS). The Mountaineer football team claimed back-to-back 10-win seasons and bowl victories in 2015 and 2016, providing a catalyst for comprehensive excellence to grow across all Appalachian sports while competing at the highest levels of college athletics. Learn more at https://www.appstate.edu/athletics.
About Food Services
Appalachian Food Services is owned and operated by Appalachian State University and offers dining services tailored to the campus community’s specific needs. With three dining facilities, 150 vending machines and daily catering events, Food Services provides opportunities for nourishment and also building and fostering relationships over shared meals and experiences. Food Services is committed to serving the Appalachian Community using sustainable practices such as local sourcing and contributing to campus composting and a constantly evolving partnership with the Office of Sustainability. Learn more at https://foodservices.appstate.edu.
About Appalachian State University
Appalachian State University, in North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina System, Appalachian enrolls more than 19,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.
What do you think?
Share your feedback on this story.
