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App State launches student-run communication agency

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“The Department of Communication’s vision is a student collaborative where the students give back to the community while gaining professional experience and portfolio materials.”

Laura Brittain, lecturer in Appalachian’s Department of Communication, on the department’s new student-run communication agency, Second Story Media.

By Karah Smith
Posted Oct. 9, 2019 at 2:49 p.m.

BOONE, N.C. — Appalachian State University’s Department of Communication is now home to Second Story Media — a student-run communication agency that partners with university and community nonprofit clients to provide communication services. The agency began in the spring as a place for motivated students to apply their creative knowledge in a professional setting.

“The Department of Communication’s vision is a student collaborative where the students give back to the community while gaining professional experience and portfolio materials.”

Laura Brittain, lecturer in Appalachian’s Department of Communication, on the department’s new student-run communication agency, Second Story Media.

The agency began accepting clients this fall. It is advised by two Department of Communication faculty — lecturer Laura Brittain and associate professor Dr. Lynn Gregory.

“Preparing students for their life beyond college is critical,” Brittain said. “The department’s vision is a student collaborative where the students give back to the community while gaining professional experience and portfolio materials.”

To support the needs of local nonprofit organizations, Second Story Media provides the following pro bono communication services:

  • Message and brand development.
  • Style guides and package design.
  • Web design and development.
  • Social media strategies.
  • Press kits.
  • Event planning.
  • Crisis communication.

The agency’s student members are from various majors, including journalism, public relations, advertising, graphic design, studio art, communication studies, marketing and commercial photography, but the agency is open to Appalachian students of any major.

For more information about Second Story Media, contact the organization at secondstorymedia@gmail.com or visit secondstorymedia.com.

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Second Story Media
Second Story Media

Students helping people, helping the world, one story at a time.

Second Story Media is the student-run advertising agency at Appalachian State University committed to fulfilling the communication needs of non-profit clients.

Learn more

About the Department of Communication

One of seven departments housed in the College of Fine and Applied Arts, the Department of Communication at Appalachian State University focuses on preparing students to succeed in the varied fields within the communication industry. The department offers five majors – advertising, communication studies, electronic media/broadcasting, journalism and public relations – and a minor in communication studies. Graduates work in a wide range of positions in media, corporate, agency, government and nonprofit organizations. Learn more at https://communication.appstate.edu.

About the College of Fine and Applied Arts

Appalachian State University’s College of Fine and Applied Arts is a dynamic and innovative group of seven academic departments, bringing together a variety of perspectives, experiences and real-world education to provide unique opportunities for student success. The college has more than 3,000 undergraduate and graduate majors. Its departments are Applied Design, Art, Communication, Military Science and Leadership, Sustainable Development, Sustainable Technology and the Built Environment, and Theatre and Dance. Learn more at https://faa.appstate.edu.

About Appalachian State University

As the premier public undergraduate institution in the Southeast, Appalachian State University prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The Appalachian Experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and to embrace diversity and difference. Located in the Blue Ridge Mountains, Appalachian is one of 17 campuses in the University of North Carolina System. Appalachian enrolls nearly 21,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

“The Department of Communication’s vision is a student collaborative where the students give back to the community while gaining professional experience and portfolio materials.”

Laura Brittain, lecturer in Appalachian’s Department of Communication, on the department’s new student-run communication agency, Second Story Media.

Second Story Media
Second Story Media

Students helping people, helping the world, one story at a time.

Second Story Media is the student-run advertising agency at Appalachian State University committed to fulfilling the communication needs of non-profit clients.

Learn more

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  • Arts and Humanities
  • Students

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Appalachian Today is an online publication of Appalachian State University. This website consolidates university news, feature stories, events, photo galleries, videos and podcasts.

The migration of materials from other sites is still incomplete, so if you cannot find what you're looking for here, please refer to the following sources:

  • Additional feature stories may be found at Appalachian Magazine
  • Podcasts may be found at Appalachian Magazine
  • Photo galleries and videos published prior to Jan. 1, 2015 may be found at Appalachian Magazine
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Archives

Appalachian Today is an online publication of Appalachian State University. This website consolidates university news, feature stories, events, photo galleries, videos and podcasts.

The migration of materials from other sites is still incomplete, so if you cannot find what you're looking for here, please refer to the following sources:

  • Additional feature stories may be found at Appalachian Magazine
  • Podcasts may be found at Appalachian Magazine
  • Photo galleries and videos published prior to Jan. 1, 2015 may be found at Appalachian Magazine
  • A university-wide Google Calendar may be found at Events at Appalachian
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