BOONE, N.C. — Appalachian State University’s Department of Communication is now home to Second Story Media — a student-run communication agency that partners with university and community nonprofit clients to provide communication services. The agency began in the spring as a place for motivated students to apply their creative knowledge in a professional setting.
The agency began accepting clients this fall. It is advised by two Department of Communication faculty — lecturer Laura Brittain and associate professor Dr. Lynn Gregory.
“Preparing students for their life beyond college is critical,” Brittain said. “The department’s vision is a student collaborative where the students give back to the community while gaining professional experience and portfolio materials.”
To support the needs of local nonprofit organizations, Second Story Media provides the following pro bono communication services:
- Message and brand development.
- Style guides and package design.
- Web design and development.
- Social media strategies.
- Press kits.
- Event planning.
- Crisis communication.
The agency’s student members are from various majors, including journalism, public relations, advertising, graphic design, studio art, communication studies, marketing and commercial photography, but the agency is open to Appalachian students of any major.
For more information about Second Story Media, contact the organization at secondstorymedia@gmail.com or visit secondstorymedia.com.
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About the Department of Communication
One of seven departments housed in the College of Fine and Applied Arts, the Department of Communication at Appalachian State University focuses on preparing students to succeed in the varied fields within the communication industry. The department offers five majors – advertising, communication studies, electronic media/broadcasting, journalism and public relations – and a minor in communication studies. Graduates work in a wide range of positions in media, corporate, agency, government and nonprofit organizations. Learn more at https://communication.appstate.edu.
About the College of Fine and Applied Arts
Appalachian State University’s College of Fine and Applied Arts is a dynamic and innovative group of seven academic departments, bringing together a variety of perspectives, experiences and real-world education to provide unique opportunities for student success. The college has more than 3,000 undergraduate and graduate majors. Its departments are Applied Design, Art, Communication, Military Science and Leadership, Sustainable Development, Sustainable Technology and the Built Environment, and Theatre and Dance. Learn more at https://faa.appstate.edu.
About Appalachian State University
As the premier public undergraduate institution in the state of North Carolina, Appalachian State University prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The Appalachian Experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and to embrace diversity and difference. Located in the Blue Ridge Mountains, Appalachian is one of 17 campuses in the University of North Carolina System. Appalachian enrolls more than 19,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.
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