BOONE, N.C. — Dr. Pia Albinsson, professor in the Department of Marketing and Supply Chain Management in Appalachian State University’s Walker College of Business (WCOB), has co-authored the book “Uber,” which provides a detailed analysis of the success behind the ride-haling company Uber Technologies Inc.
The book, released in January, is part of the “Corporations That Changed the World” series published by ABC-CLIO LLC, an industry leader in the creation of reference and professional development resources.
“Uber” provides insights into the inner workings of the sharing economy and delivers a comprehensive overview of Uber’s technological innovations, global expansion and business model.
The book also explores the leadership challenges faced by Uber founder Travis Kalanick and reports how the company has addressed claims of a sexist corporate culture.
“In less than a decade, Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than a cab driver to rating riders as well as drivers,” the publisher’s website states. “As an early pioneer in using technology to create a new business model and new efficiencies, Uber is considered one of the most important case studies in the sharing economy.”
The website continues, “Students of business, entrepreneurs and anyone interested in the development and exponential growth of the sharing economy will benefit from reading this book.”
Albinsson co-authored “Uber” with Dr. B. Yasanthi Perera, assistant professor of business ethics at Brock University in Canada.
Drs. Albinsson and Perera have collaborated previously, co-authoring the book “The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption” in 2018.
“Uber” is available in e-book and hardback formats from ABC-CLIO, as well as booksellers Amazon and Barnes & Noble, and is available in e-book format through Appalachian’s Belk Library and Information Commons. A physical copy of the book has been ordered for the library’s main stacks.
About Dr. Pia Albinsson
Albinsson currently holds the John W. Guffey Jr. Professorship in Appalachian’s Walker College of Business, where she has taught since 2009. Her research interests include collaborative consumption, consumer activism, sustainability and advertising effectiveness.
Her work has been published or is forthcoming in the European Journal of Marketing, the International Journal of Retailing and Distribution Management, the Journal of Macromarketing, the Journal of Consumer Behaviour, the Journal of Public Policy and Marketing, and the Journal of Marketing Theory and Practice, among others.
Albinsson received the 2016 China Studies Institute Zhi-Xing China Academic Leaders Fellowship sponsored by the American Association of State Colleges and Universities (AASCU) and China Education Association for International Exchange (CEAIE).
She was a fellow for the Society for Marketing Advances Doctoral Consortium in St. Petersburg, Florida, in 2008, and the AMA-Sheth Foundation Doctoral Consortium in Atlanta in 2009.
Prior to academia, Albinsson spent several years working in the tourism industry in Greece, Malaysia and Portugal, as well as with banking and marketing in her native Stockholm, Sweden.
She holds an MBA and Ph.D. from New Mexico State University.
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About the Department of Marketing and Supply Chain Management
At Appalachian State University, students in the Walker College of Business’ Department of Marketing and Supply Chain Management learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors and the community. Students majoring in marketing may select a concentration in general marketing, digital marketing or sales. Students majoring in supply chain management (SCM) learn about logistics, operations, strategic sourcing, process improvement strategies and supply chain technologies, enabling them to compete in the global marketplace and help future employers reduce costs, improve profits and expand their markets. Learn more at https://marketing.appstate.edu.
About the Walker College of Business
The Walker College of Business at Appalachian State University delivers transformational educational experiences that prepare and inspire students to be ethical, innovative and engaged business leaders who positively impact our community, both locally and globally. The college places emphasis on international experiences, sustainable business practices, entrepreneurial programs and real-world applications with industry. Enrolling approximately 3,000 undergraduates in 10 majors and 175 graduate students in three master's programs, the Walker College is accredited by AACSB International – the premier global accrediting body for schools of business. Learn more at https://business.appstate.edu.
About Appalachian State University
As the premier public undergraduate institution in the state of North Carolina, Appalachian State University prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The Appalachian Experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and to embrace diversity and difference. Located in the Blue Ridge Mountains, Appalachian is one of 17 campuses in the University of North Carolina System. Appalachian enrolls more than 19,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.