The cover of Pia A. Albinsson’s new book, “The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption.” Photo submitted
Pia A. Albinsson, associate professor of marketing at Appalachian, is co-author of “The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption.” Photo by Marie Freeman
BOONE, N.C. — Dr. Pia A. Albinsson, associate professor in Appalachian State University’s Department of Marketing, which is housed within the university’s Walker College of Business, is co-author of “The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption.” The book explores how consumption-based businesses — from Airbnb and Couchsurfing to Zipcar and Uber — give rise to a ‘sharing economy.’
Albinsson co-edited the book with Dr. B. Yasanthi Perera, assistant professor in the Goodman School of Business at Brock University, in Ontario, Canada, and a forward is provided by Dr. Russell W. Belk, professor and Kraft Foods Canada Chair in Marketing in the Schulich School of Business at York University.
The book’s publisher, Praeger — an imprint of ABC-CLIO LLC — describes the “The Rise of the Sharing Economy” as the ultimate source for “a global and multidisciplinary approach to defining the sharing economy, its facilitators, and its outcomes.”
The book, which was published in January 2018 by Praeger, is available in hardcover and e-book formats from the publisher, as well as from Amazon and Barnes & Noble. One online resource of Albinsson’s book is also available through Appalachian’s Belk Library and Information Commons.
By Pia A. Albinsson and B. Yasanthi Perera, Editors
2018
About Dr. Pia A. Albinsson
Albinsson currently holds the John W. Guffey Jr. Professorship in the Walker College of Business at Appalachian, where she has taught since 2009. Her research interests include collaborative consumption, consumer activism, sustainability and advertising effectiveness.
Her work has been published or is forthcoming in the European Journal of Marketing, the International Journal of Retailing and Distribution Management, the International Wine Business Research Journal, the Journal of Macromarketing, the Journal of Consumer Behaviour, the Journal of Public Policy and Marketing, the Journal of Marketing Theory and Practice, Psychology and Marketing, the Global Journal of Business Research and Advances in Consumer Research, among others.
Albinsson recently received the 2016 China Studies Institute Zhi-Xing China Academic Leaders Fellowship sponsored by the American Association of State Colleges and Universities (AASCU) and China Education Association for International Exchange (CEAIE). She was a fellow for Society for Marketing Advances Doctoral Consortium in St. Petersburg, Florida, in 2008, and the AMA-Sheth Foundation Doctoral Consortium in Atlanta, Georgia, in 2009. Prior to academia, Albinsson spent several years working in the tourism industry in Greece, Malaysia and Portugal, as well as with banking and marketing in her native Stockholm, Sweden.
About the Department of Marketing and Supply Chain Management
At Appalachian State University, students in the Walker College of Business’ Department of Marketing and Supply Chain Management learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors and the community. Students majoring in marketing may select a concentration in general marketing, digital marketing or sales. Students majoring in supply chain management (SCM) learn about logistics, operations, strategic sourcing, process improvement strategies and supply chain technologies, enabling them to compete in the global marketplace and help future employers reduce costs, improve profits and expand their markets. Learn more at https://marketing.appstate.edu.
About the Walker College of Business
The Walker College of Business at Appalachian State University delivers transformational educational experiences that prepare and inspire students to be ethical, innovative and engaged business leaders who positively impact their communities, both locally and globally. The college places emphasis on international experiences, sustainable business practices, entrepreneurial programs and real-world applications with industry. Enrolling more than 4,000 undergraduates in 11 majors, Walker College has the highest enrollment of full-time undergraduate students in the University of North Carolina System, and more than 250 graduate students are enrolled in the college’s three master’s programs. App State’s Walker College is accredited by AACSB International — the premier global accrediting body for business schools. Learn more at https://business.appstate.edu.
About Appalachian State University
As a premier public institution, Appalachian State University prepares students to lead purposeful lives. App State is one of 17 campuses in the University of North Carolina System, with a national reputation for innovative teaching and opening access to a high-quality, cost-effective education. The university enrolls more than 21,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and 80 graduate majors at its Boone and Hickory campuses and through App State Online. Learn more at https://www.appstate.edu.
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