Skip to main content

Appalachian Today

News and events at Appalachian State University
  • Subscribe
  • For the media
  • Contact
  • Events
  • Webcams
  • Podcasts
  • In the News
  • Research & Arts
  • Awards
  • Experts
  • All News
  • Topics
  • Accolades
  • Alumni
  • Arts and Humanities
  • Athletics
  • Awards and Honors
  • Community Engagement
  • Diversity
  • Events
  • Faculty and Staff
  • Gifts and Grants
  • Global
  • Health and Wellness
  • Publications
  • Research and Creative Works
  • Safety
  • Scholarships
  • Students
  • Sustainability
☰ Menu
  • Events
  • Webcams
  • Podcasts
  • In the News
  • Research & Arts
  • Awards
  • Experts
  • All News
  • Topics
  • Subscribe
  • For the media
  • Contact

Appalachian’s Pia Albinsson explores the ‘sharing economy’ in new book

View larger image

The cover of Pia A. Albinsson’s new book, “The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption.” Photo submitted

View larger image

Pia A. Albinsson, associate professor of marketing at Appalachian, is co-author of “The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption.” Photo by Marie Freeman

“This is the ultimate source for anyone who wants a comprehensive view of how the sharing economy began and how it may fundamentally change capitalism across the globe.”

Praeger, an imprint of ABC-CLIO LLC

Posted Feb. 7, 2018 at 3 p.m.

BOONE, N.C. — Dr. Pia A. Albinsson, associate professor in Appalachian State University’s Department of Marketing, which is housed within the university’s Walker College of Business, is co-author of “The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption.” The book explores how consumption-based businesses — from Airbnb and Couchsurfing to Zipcar and Uber — give rise to a ‘sharing economy.’

Albinsson co-edited the book with Dr. B. Yasanthi Perera, assistant professor in the Goodman School of Business at Brock University, in Ontario, Canada, and a forward is provided by Dr. Russell W. Belk, professor and Kraft Foods Canada Chair in Marketing in the Schulich School of Business at York University.

“This is the ultimate source for anyone who wants a comprehensive view of how the sharing economy began and how it may fundamentally change capitalism across the globe.”

Praeger, an imprint of ABC-CLIO LLC

The book’s publisher, Praeger — an imprint of ABC-CLIO LLC — describes the “The Rise of the Sharing Economy” as the ultimate source for “a global and multidisciplinary approach to defining the sharing economy, its facilitators, and its outcomes.”

The book, which was published in January 2018 by Praeger, is available in hardcover and e-book formats from the publisher, as well as from Amazon and Barnes & Noble. One online resource of Albinsson’s book is also available through Appalachian’s Belk Library and Information Commons.

The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption
The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption

By Pia A. Albinsson and B. Yasanthi Perera, Editors
2018

This is the ultimate source for anyone who wants a comprehensive view of how the sharing economy began and how it may fundamentally change capitalism across the globe.

“The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption” examines the business phenomenon of the sharing economy, giving readers a thorough analysis of this up-and-coming sector. The book presents a detailed historical perspective of sharing and cooperatives, followed by a discussion of societal factors—predominantly technology—that have facilitated the fast growth of collaborative consumption businesses. Additional chapters offer progressive perspectives on how companies can further commercialize sharing.

Written for undergraduate and graduate students studying the collaborative market and for those with entrepreneurial aspirations, this book provides important insight about technology facilities sharing, peer-to-peer lending, grassroots social entrepreneurial efforts, the economics of the sharing economy, legal and public policy issues, and more.

Features

  • Takes a global and multidisciplinary approach to defining the sharing economy, its facilitators, and its outcomes
  • Provides a concise yet thorough study of the sharing economy, in one volume
  • Presents case-based research to explain how the sharing economy works
  • Offers real-world examples of collaborative consumption and of sharing economy organizations
Available from Praeger / ABC-CLIO LLC

About Dr. Pia A. Albinsson

Albinsson currently holds the John W. Guffey Jr. Professorship in the Walker College of Business at Appalachian, where she has taught since 2009. Her research interests include collaborative consumption, consumer activism, sustainability and advertising effectiveness.

Her work has been published or is forthcoming in the European Journal of Marketing, the International Journal of Retailing and Distribution Management, the International Wine Business Research Journal, the Journal of Macromarketing, the Journal of Consumer Behaviour, the Journal of Public Policy and Marketing, the Journal of Marketing Theory and Practice, Psychology and Marketing, the Global Journal of Business Research and Advances in Consumer Research, among others.

Albinsson recently received the 2016 China Studies Institute Zhi-Xing China Academic Leaders Fellowship sponsored by the American Association of State Colleges and Universities (AASCU) and China Education Association for International Exchange (CEAIE). She was a fellow for Society for Marketing Advances Doctoral Consortium in St. Petersburg, Florida, in 2008, and the AMA-Sheth Foundation Doctoral Consortium in Atlanta, Georgia, in 2009. Prior to academia, Albinsson spent several years working in the tourism industry in Greece, Malaysia and Portugal, as well as with banking and marketing in her native Stockholm, Sweden.

About the Department of Marketing and Supply Chain Management

At Appalachian State University, students in the Walker College of Business’ Department of Marketing and Supply Chain Management learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors and the community. Students majoring in marketing may select a concentration in general marketing, digital marketing or sales. Students majoring in supply chain management (SCM) learn about logistics, operations, strategic sourcing, process improvement strategies and supply chain technologies, enabling them to compete in the global marketplace and help future employers reduce costs, improve profits and expand their markets. Learn more at https://marketing.appstate.edu.

About the Walker College of Business

The Walker College of Business at Appalachian State University delivers transformational educational experiences that prepare and inspire students to be ethical, innovative and engaged business leaders who positively impact their communities, both locally and globally. The college places emphasis on international experiences, sustainable business practices, entrepreneurial programs and real-world applications with industry. Enrolling more than 4,000 undergraduates in 11 majors, Walker College has the highest enrollment of full-time undergraduate students in the University of North Carolina System, and more than 250 graduate students are enrolled in the college’s three master’s programs. App State’s Walker College is accredited by AACSB International — the premier global accrediting body for business schools. Learn more at https://business.appstate.edu.

About Appalachian State University

As a premier public institution, Appalachian State University prepares students to lead purposeful lives. App State is one of 17 campuses in the University of North Carolina System, with a national reputation for innovative teaching and opening access to a high-quality, affordable education for all. The university enrolls more than 21,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and 80 graduate majors at its Boone and Hickory campuses and through App State Online. Learn more at https://www.appstate.edu.

What do you think?

Share your feedback on this story.

Share

Topics

  • Arts and Humanities
  • Faculty and Staff
  • Publications
  • Research and Creative Works

What do you think?

Share your feedback on this story.

Archives

Appalachian Today is an online publication of Appalachian State University. This website consolidates university news, feature stories, events, photo galleries, videos and podcasts.

If you cannot find what you're looking for here, please refer to the following sources:

  • Podcasts may be found at Appalachian State University Podcasts
  • Stories and press releases published prior to Jan. 1, 2015 may be found in University Communications Records at the Special Collections Research Center.
  • A university-wide Google Calendar may be found at Events at Appalachian

What do you think?

Share your feedback on this story.

Share

Topics

  • Arts and Humanities
  • Faculty and Staff
  • Publications
  • Research and Creative Works

Other Recent Posts

  • Student research and creative projects spotlighted at App State’s annual showcase
    Student research and creative projects spotlighted at App State’s annual showcase
  • Will Sears appointed vice chancellor of university advancement at App State
    Will Sears appointed vice chancellor of university advancement at App State
  • N.C. Governor Josh Stein to address graduates at App State commencement
    N.C. Governor Josh Stein to address graduates at App State commencement
  • App State honors 29 students, faculty and staff with 2025 Awards of Distinction
    App State honors 29 students, faculty and staff with 2025 Awards of Distinction
  • App State to offer AI concentration in master’s programs [faculty featured]
    App State to offer AI concentration in master’s programs [faculty featured]
    WFDD
  • Campus emergency siren test to be conducted May 7
    Campus emergency siren test to be conducted May 7
  • App State students help restore national wildlife refuge as part of Alternative Service Experience
    App State students help restore national wildlife refuge as part of Alternative Service Experience
  • Dr. Neva J. Specht appointed App State executive vice chancellor and provost
    Dr. Neva J. Specht appointed App State executive vice chancellor and provost
  • $2 million grant funds scholarships, supports STEM education for over 50 App State students
    $2 million grant funds scholarships, supports STEM education for over 50 App State students
  • App State named Military Friendly School for 16th consecutive year, ranked a top 10 institution for 2025–26
    App State named Military Friendly School for 16th consecutive year, ranked a top 10 institution for 2025–26
  • Explore the future of business with new AI master’s degree tracks at App State
    Explore the future of business with new AI master’s degree tracks at App State
  • 12th annual iBackAPP Day of Giving draws over 3,100 App State supporters worldwide
    12th annual iBackAPP Day of Giving draws over 3,100 App State supporters worldwide

Archives

Appalachian Today is an online publication of Appalachian State University. This website consolidates university news, feature stories, events, photo galleries, videos and podcasts.

If you cannot find what you're looking for here, please refer to the following sources:

  • Podcasts may be found at Appalachian State University Podcasts
  • Stories and press releases published prior to Jan. 1, 2015 may be found in University Communications Records at the Special Collections Research Center.
  • A university-wide Google Calendar may be found at Events at Appalachian
  • Events
  • Videos
  • Galleries
  • In the News
  • Research & Arts
  • Awards
  • Experts
  • All News
  • Topics
  • Subscribe
  • For the media
  • COVID updates
  • Contact

App State

Copyright 2025 Appalachian State University. All rights reserved.

University Communications
ASU Box 32153
Boone, NC 28608
828-262-6156
[email protected]

Abouts

Disclaimer | EO Policy | Accessibility | Website manager: montaldipa (beltmr) .. | Website Feedback

Facebook Twitter YouTube Instagram LinkedIn Snapchat