BOONE—John Osborn, president and chief executive officer of BBDO New York, will be the speaker at this year’s spring Harlan E. Boyles Distinguished CEO Lecture at Appalachian State University.
The event, sponsored by the Walker College of Business, will be held Wednesday, April 15, at 10 a.m. in Holmes Convocation Center on campus. The lecture is open to the public. The lecture series is named for the late Harlan E. Boyles, who served for 24 years as N.C. state treasurer. For more information, call 828-262-2057.
BBDO is the largest agency in the U.S., with clients like AT&T, Campbell’s Soup, FedEx, Foot Locker, GE, J&J, Lowe’s, PepsiCo, Visa and more.
Osborn joined BBDO New York in 1991 and was named president and CEO in 2004. He has served as CEO for more than 10 years – longer than any other New York advertising agency executive.
Under his leadership, BBDO New York’s revenues have grown, its client base has expanded and its workforce has become more diverse. The agency has been named an “Agency of the Year” more than 15 times by various media outlets during Osborn’s tenure, most recently being named Global Agency of the Year by Adweek and BtoB Agency of the Year by Advertising Age.
BBDO delivers some of the most innovative cross-channel ideas and TV work in the industry. The agency’s commercials for Snickers and M&M’s were voted the most popular in the Super Bowl in two of the past five games. In 2014, a commercial for GE was nominated for a prime time commercial Emmy.
Osborn is passionate about the importance of diversity in the industry. He has served as chairman of the Board for the Center for Excellence in Advertising at Howard University and as chairman of the Board of the American Advertising Federation (AAF), the “unifying voice for advertising.” More recently, he accepted an invitation from Fordham University to serve as an executive-in-residence for its Center for Positive Marketing.
In recognition of his accomplishments, Osborn received a 2012 AdColor Award celebrating diversity champions in advertising, media, marketing and public relations. In 2003, he was inducted into the AAF Hall of Achievement, which honors people 40 years of age or under for their contributions to business. He has also been named to the Crain’s New York Business list of “40 under 40,” as well as BtoB magazine’s “Whos Who in BtoB.” In 2006, Osborn was named a “Young Global Leader” by the World Economic Forum.
Osborn is president of the Board of Directors of the Police Athletic League of New York and a board member of the Christopher & Dana Reeve Foundation. In addition, he was recently named chairman of the board of the New York Chapter of the American Red Cross.
Osborn earned his B.A. at Dartmouth, and continues to serve as a member of its alumni association and the Friends of Dartmouth Hockey Program.
BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For nine years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has also been ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and is currently ranked the world’s most Effective Agency Network in the Global Effie Effectiveness Index. In 2014, WARC ranked BBDO No.1 in its inaugural WARC 100 rankings of the world’s smartest creative agency networks. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (http://www.omnicomgroup.com), a leading global marketing and corporate communications company.
About Appalachian State University
As the premier public undergraduate institution in the state of North Carolina, Appalachian State University prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The Appalachian Experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and to embrace diversity and difference. Located in the Blue Ridge Mountains, Appalachian is one of 17 campuses in the University of North Carolina System. Appalachian enrolls more than 19,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.
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