In a high-tech, highly connected consumer market, it’s often the simple approach to advertising and marketing that garners the greatest results, according to BBDO New York advertising agency’s president and chief executive officer John Osborn.

The program features a variety of works spanning the 16th to 20th centuries. They include Béla Bartók’s “Bear Dance,” Claude Gervaise’s “Dancerie,” Heitor Villa-Lobos’ “Bachianas Brasileiras No. 5,” “Three Preludes” from George Gershwin and “In the Clouds” by Joey Hirsh.

Tim Earley and Megan Kaminski will speak in the final presentation of the spring Hughlene Bostian Frank Visiting Writers Series at Appalachian.

Appalachian’s Department of Theatre and Dance performs the moving full-length play “The Diary of Anne Frank,” based on a young girl’s diary entries during a two-year span of time during the Nazi occupation of the Netherlands.

Composer-in-residence Frank Ticheli will be the guest conductor and flutist Erica Spear is the soloist for a performance by the Appalachian Wind Ensemble.

Hosted by the Office of Student Research, undergraduate and graduate students representing 28 academic departments and 90 faculty mentors will present a record 172 abstracts throughout the day.

L. Allen Dobson Jr., M.D., president and chief executive officer of Community Care of North Carolina (CCNC), will be the speaker for the Blue Cross and Blue Shield of North Carolina Distinguished Lecture Series at Appalachian State University.

The lecture will feature Dr. Deborah Thompson of Berea College. Her talk, titled “Who Gets to be an Appalachian Musician? Insights from Social Theory and Geography,” will utilize concepts from social theory and geography to discuss the place of race and gender in the production of traditional Appalachian music.

Brass ensembles ranging from trumpets, trombones and euphoniums will perform in the recital hall at Appalachian State University’s Broyhill Music Center.